Founded in 1921, Alessi is a name that resonates with immense popularity for its century-long presence in the market of regular kitchenware and regular domestic furniture. The person behind this name is Giovanni Alessi who started this venture by first producing tableware items.
Though the business started in Nothern Italy, it immediately grew into an international brand and expanded immensely in Europe and the US. Now, they have mastered in manufacturing contemporary Italian designed homewares that hold a distinct identity worldwide. Their versatile catalogs are riddled with various products from kitchenwares to domestic accessories and gifts.
The richness of their catalog made us dig deeper into their history and productions to get to know more about them. As a result, we came up with many interesting facts that we found greatly appealing. We will cover some of those facts in this article so you get to know more about this remarkable Italian homeware manufacturing brand.
Unique Products
Alessi enjoys the status of being high-end design makers. They manufacture kitchenwares of contemporary and unique styles that stand out from the rest not only in Italy but every market they exist in.
Transforming the old manufacturing style
The presence of Alessi is longer than IT. It has been around for almost a century now. It came into existence during the times when handicraft was the most common way of making different wares. Giovanni Alessi took the initiative of making this brand to produce handicraft stuff with the machine to save time and ensure efficient production.
Entrance into the world of Art
Having mastered the skills in making kitchen and homeware and becoming the top brand in this area, Alberto Alessi, one of the successors of Giovanni Alessi, decided to embark on an entirely new journey, art. He became involved in one of the famous artistic debated of 70’s time, multiplied art, which led him towards the path of making art pieces at affordable prices.
This venture completely transformed the destiny of Alessi and they became famous for their art pieces as well. Embarking on this artistic journey also influenced their regular production of kitchenware and homewares hence the reason why we see a unique and aesthetic touch to their products.
Fishing Hooks
There are almost sixty thousand fishing hooks stored in the warehouse of the Alessi brand, as revealed by Luca Alessi, the fourth generation Alessi family member working as a commercial director of the company. He further revealed why there are so many fishing hooks in the warehouse that are not being up for the sale. Alberto Alessi ordered the production of these many hooks but it was stopped by Alberto’s father because he thought they were pushing the lines of the design limitations.
But the hooks had already been made and therefore they remain unsold in the Alessi warehouse. Even though the project was unsuccessful, these fishing hooks are considered a symbol of daring spirit and openness at the Alessi company.
Now, if you want to shop the famous Alessi products, visit https://www.ariashop.co.uk/collections/alessi
