This New NYC Experience Recreates an Iconic 1930s Photo — Taking You 800 Feet in the Air and Rotating You Over the City

Rockefeller Center has launched a vertigo-inducing experience recreating the famous 1932 photograph of construction workers eating lunch perched high above the city while working on 30 Rockefeller Plaza.

The new experience, which opened last week and recreates the “Lunch Atop a Skyscraper” photo, will strap Top of the Rock Observation Deck visitors onto a recreated beam on the 69th floor and lift them 12 feet above the observation deck, Tishman Speyer, the owner of Rockefeller Center, shared with Travel + Leisure. The beam then rotates 180 degrees over the city more than 800 feet above New York City for a unique photo opp.

“The Beam is a part of Rockefeller Center’s top-to-bottom reimagination that will dramatically enhance the visitor experience at the iconic observation deck, which offers the city’s best unobstructed views of its most famous landmarks,” the owners wrote in a statement shared with T+L, adding, “After visiting Top of the Rock Observation Deck, visitors can spend time exploring the reimagined, iconic landmark infused with the same ambition and creativity of the people who built this ‘city within a city’ nearly 100 years ago.”

The new experience will cost $25 and be an add-on to the regular Top of the Rock ticket. It will include both the experience itself and a digital photo. A general admission ticket costs between $40 and $55 for adults, according to the company.

In addition to this new experience, the company will introduce another interactive opportunity next year called the Sky Lift. When open, that will lift travelers 30 feet above the rooftop on the 70th floor on a circular glass platform.

Beyond the Top of the Rock Observation Deck, there are plenty of things to do in and around New York City’s Rockefeller Center, including the iconic ice rink and the famous Christmas tree, which will remain lit with more than 50,000 multi-colored LED lights until Jan. 13 at 10 p.m.