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DGtraffic.com Presentation @FreSh 4
1. Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
How To Market Yourself Through
Search Engine
Presented by :
Herman Chang
Search Engine Specialist
Qualified Google Advertising Professional
2. World Internet Usage
World internet usage is 1.4 Billion people
Approximately 25% of world population
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
3. Indonesia is in the TOP 5 Internet User in Asia with
25 Million internet user
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
4. How To Maximize This Market Potential?
Website
+
HUGE TARGETED TRAFFIC
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
5. Where Could We Get Huge Targeted Traffic?
Search Engine is the KEY!
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
6. Market Share of Top Search Engines
62.9%
20.2%
8.5%
> 90% of Internet Search Engine Traffic is Coming From
Google + Yahoo + MSN
Indonesia’s First Search Engine Marketing Company
* Source: comScore Search Engine Market Share, September 2008 with Qualified Google Advertising Professional
7. What is Google Advertising?
Your customers see your ad when they search
Your ad reaches users at the
moment they demonstrate interest
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
8. What is Google Advertising?
Your customers see your ad when they surf Google Network properties
Google technology places your ad on the
most relevant content pages
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
9. Keyword Advertising
•! Targeted advertising
•! Better advertiser ROI than
untargeted ads
•! Improved user experience
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
10. A Typical AdWords Ad
•! Ad Title (25 character limit)
•! Ad Text (35 character limit)
•! Display URL (35 character limit)
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
11. Image Ads (JPG, PNG, GIF & SWF)
Other sizes:
- Small Square (200 x 200)
- Large Rectangle (336 x 280)
- Wide Skyscraper (160 x 600)
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
12. Video Ads (AVI, ASF, QT, Windows Media, MP4 or MPEG)
Max duration 2 minutes
Other sizes:
- Small Square (200 x 200)
- Large Rectangle (336 x 280)
- Wide Skyscraper (160 x 600)
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
13. Benefits of Google
Advertising
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
14. Benefits of AdWords: Reach
The Google Network consists of Google sites & partner properties that use Google AdSense to serve
AdWords ads
These properties include: Search sites, content pages, newsletters, email services & discussion boards
Other
20% The Google Network reaches
over 80% of Internet Users
worldwide*
network
80%
Content publishers,
Google properties, including:
including: Search partners,
including:
* Source: comScore Media Metrix (September, 2004) Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
15. Benefits of Google Advertising/Adwords: Cost
• No minimum spend
• You choose your own maximum daily spending limit (daily budget)
• Choose how much you want to spend per click for every keyword
• Pay Google for users who click on your ad
• More cost-effective than Yellow Pages, Banner Ads & Direct Mail*
• Conversion tracking = real-time return-on-investment data
** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
16. Search Advertising is Far More Cost Effective
Search Advertising is cheap and effective vs. other ad methods
* U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
17. Benefits of AdWords: Timing
• Ads are continuously matched to Internet users’ interests
• Ads are placed as buying decisions are made
The Result:
• You reach your audience at the right time, with the right message
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
18. Benefits of AdWords: Flexibility
• See your ads on Google quickly
• Optimize and change your ads continually to increase ROI
• Target multiple locations and languages
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
19. How Big Is Your Market?
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
20. Google Adwords Keyword Tool
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
21. Google Adwords Keyword Tool
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
22. Google Adwords Keyword Tool
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
23. Google Search Results: Web Design
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
24. Google Search Results: Website Designer
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
25. Google Search Results: Web Page Designer
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
26. Google Search Results: Graphic Designer
Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
27. Indonesia’s First Search Engine Marketing Company
with Qualified Google Advertising Professional
Thank You
