Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
77Academy - Graduate Profiles
1. FRANK – 77ACADEMY GRADUATE
29 QUEEN ELIZABETH STREET, TOWER BRIDGE, LONDON, SE1 2LP
PHONE 020 7378 7374 • E-MAIL RECRUITMENT@77ACADEMY.COM
OBJECTIVE
I am a self-motivated and self-disciplined person with a passion for new
media marketing, in particular Search Engine Optimisation and Search
Marketing. My strengths include strong analytical skills and business
acumen. 77Academy has enabled me to develop my knowledge,
understanding and practical application of new media marketing. I am now
ready for the next challenge, and am looking for a new media role that
allows me to put my skills and experience into practice.
NEW MEDIA SKILLS
Qualified Google Advertising Professional (84%)
Good Knowledge of Google AdWords, Yahoo Search Marketing, MSN
AdCenter and various affiliate marketing user interfaces
Solid understanding and application of Affiliate Marketing, Search
Engine Marketing, Media Buying, Social Media and Search Engine
Optimisation.
EDUCATION
2005-2008 University of Nottingham UK, Nottingham
BEng Electrical and Electronic Engineering with Honours
Included Business & Management Courses
2004-2005 University of Warrick UK, Leamington Spa
Higher Education Foundation Program with overall credit
Mathematics
English
IT
Physics
1998-2004 Affiliate school of Nanjing University China
Final Grade A
2. WORK EXPERIENCE
Feb 2009 – Present 77Academy UK, London
New media marketing trainee ( www.77academy.com)
Intensive, practical training course including Search Engine
Marketing, Search Engine Optimization and Affiliate Marketing.
Assisted in the mgt of range of online advertising campaigns (see
Programme Summary below).
June 2008 – Sept 2008 Cross Electrical UK, Nottingham
Business Liaison
Assisted with online advertising campaigns, & website updates
Liaised with customers and suppliers
Developed the business in China
Key achievements
Promoted our products to major contact in China
Convinced suppliers to modify the shipping terms and conditions
Obtained new business contacts by optimizing the online
campaigns
July 2006 – Sept 2006 Nanjing Television, China
Video editing assistant
Assisted in editing video resources
LANGUAGE SKILLS
Fluent English
Chinese
COMPUTER SKILLS
Microsoft Office package (Excel, Word, Power Point, Access)
C, C++
HTML
3. Student Programme Summary
Frank
Dates Attended 23rd February 2009 – 10th May 2009
Tutor Anneke Onwijn, New Media Account Manager, Affiliate Marketing Specialist, 77Agency
Tutors Comments Frank has shown great enthusiasm for the course from day one. He is keen on learning and developing his
new media marketing knowledge. He is pro-active and has strong analytical skills.
Students Career Goals I am looking for a challenging role in an international environment so that I may use and develop further
the full range of my digital marketing skills, particularly Search, SEO and Affiliate Marketing.
Modules Completed
Search Engine Marketing Optimised SEM Campaign for Redirock; carried out analysis of the market & competitors,
keyword performance and identified potential opportunities.
Analysed Halifax Sharebuilder PPC campaign and made recommendations for optimisation and
development, including new keywords, adgroups and ad text.
Implemented selected optimisation recommendations for Halifax Sharebuilder using Adwords
Editor
Produced client reports on daily and weekly basis.
Search Engine Optimisation Produced an SEO Analysis for www.novatech.co.uk, including competitor review, link and
keyword analysis & content recommendations.
Analysed the 77London City Guide site http://www.77london.co.uk, including competitor and
link analysis, & presented recommendations to Acct Team.
Social Media Analysed the 77London City Guide competitors and produced an SEO linking strategy using
social media tools.
Prepared a recommendation for Novatech.co.uk regarding their usage of social media.
Affiliate Marketing Produced an affiliate marketing proposal for the 77London City Guide site
http://www.77london.co.uk
Assisted with affiliate recruitment for agency client using network interfaces.
Produced client reports.
Media Buying Prepared an online media buying proposal.
Analysed and reported on an online media buying campaign for an agency client.
4. BRITTA – 77ACADEMY GRADUATE
29 QUEEN ELIZABETH STREET, TOWER BRIDGE, LONDON, SE2LP
PHONE 020 7378 7374 • E-MAIL RECRUITMENT@77ACADEMY.COM
OBJECTIVE
I am an efficient and resourceful worker and skilled communicator, capable
of working with people from varied backgrounds. I have experience in
creating and executing integrated marketing campaigns and project
management roles. I take great pleasure in effective and honest
communication, pride myself on my ability to multi-task while remaining
organized and would be well suited to a position in new media marketing.
NEW MEDIA SKILLS
Qualified Google Advertising Professional (86%)
Good knowledge of Google AdWords, Yahoo Search Marketing, and
MSN AdCenter.
EDUCATION
2004-2007 McGill University Montreal, Canada
Bachelor of Commerce
Major in Marketing, Minor in Entrepreneurship
General business education including foundations in Accounting,
Finance, Human Resources, Operations Management & Economics
2006-2008 British Columbia Institute of Technology Vancouver, Canada
Certificate in Web Technologies
HTML basics
Adobe Dreamweaver
WORK EXPERIENCE
Sept 2007-Oct 2008 MAC Marketing Solutions Vancouver, Canada
Marketing Coordinator
Branding: envisioned and developed unique marketing and sales
strategies for 10 projects
Supplier Management: liaised with suppliers and negotiated cost and
delivery dates for key marketing materials
Mass Email Communication: created code and copy for weekly
emails delivered to 3000+ and tracked results with CRM software
Database Management: updated and maintained project prospects
and past purchaser databases
Budget: implemented and managed multiple marketing budgets each
over £500,000, creating and tracking purchase orders
5. Media Planning: constructed monthly media schedules and insertion
orders for each project
Marketing Material Development: worked with outside design
agencies on project brochure, DM, website, stationary, radio and
print advertisements
DM Distribution: liaised with mail house to drop DM to entire city
of Kelowna (population 170,000)
Market Research: carried out continuous analysis of the local real
estate market
Pricing: developed pricing models and generated prices based on
excel formulas and contributing factors.
May-Sept 2007 Sweet Peanut Clothing Vancouver, Canada
Office Assistant
Prepared samples for Trade Shows.
Organised inventory.
Carried out data entry.
May-August 2006 Canadian Sablefish Association Vancouver, Canada
Marketing Assistant
Aggregated relevant information for consumer databases.
Constructed promotional packages for target buyers
Interviewed prominent chefs to get product endorsements.
LANGUAGE SKILLS
First language: English
Basic French
COMPUTER SKILLS
Adobe Dreamweaver and Photoshop
HTML
Microsoft Office including Word, Excel and Power Point
CRM software
Typing at 70 wpm
INTERESTS
Skiing, Snowboarding and Surfing
Travel
I have a valid visa to live and work in the UK that may be extended as required.
6. Student Programme Summary
Britta
Dates Attended 6th April 2009 – 15th June 2009
Tutor Lorenzo Pireddu, Business Development Manager, 77Agency
Tutors Comments Britta has shown herself to be pro-active, with a passion for new media marketing. She works hard on all
77Academy projects and pays great attention to the preparation and presentation of her results. She is able
to focus on project objectives and to deliver good results. Her previous experience in offline and online
marketing has helped her to achieve good results quickly, with minimal supervision, showing a very high
level of autonomy. Britta has also demonstrated her strong interpersonal skills and ability to adapt to
different situations.
Students Career Goals My aspiration is to work for a creative company in an environment that encourages individuals to express
their ideas and also promotes team interaction to achieve goals. During my time at 77Academy I have
gained first hand experience working on a range of new media accounts where I have proven I have the
ability to successfully structure online campaigns, write ads, analyse and optimise results for a number of
different clients.
Modules Completed
Search Engine Developed a new campaign structure for the Origins website (Estee Lauder Group) using Adwords
Marketing Editor.
Carried out keyword research and keyword matching for the Origins and MAC brands.
Created and implemented a new campaign structure for www.aveda.com
Day to day management of PPC campaigns, including bidding, tracking analysis and reporting.
Affiliate Marketing Studied the features and functions of the main Affiliation User Interfaces, including Zanox and Affiliate
Window.
Reviewed the roles and responsibilities involved in a standard affiliation contract.
Attended Affiliate Marketing seminar, Introduction to Performance Marketing and Affiliate Network
User Interfaces
Managed weekly reporting to clients.
Carried out competitor analysis.
Online Media Buying Attended media buying seminar with agency specialist.
Carried out case study.
Completed module and assessment.
Social Media Buying Wrote and posted articles for agency blog using Wordpress
Uploaded new content (text, images) to client Fan Page on Facebook
Attended seminar on the use of social media for PR purposes
7. BOBBY – 77ACADEMY GRADUATE
29 QUEEN ELIZABETH STREET, TOWER BRIDGE, LONDON, SE2LP
PHONE 020 7378 7374 • E-MAIL RECRUITMENT@77ACADEMY.COM
OBJECTIVE
Through my degree in Multimedia Technology and extensive training I
have developed a strong interest in digital media, advertising and
marketing. I am an ambitious, hard working and dedicated individual who
strives to reach high standards in all aspects of life. Creative, resourceful
and highly capable, I have learnt how to work efficiently under pressure.
NEW MEDIA SKILLS
Qualified Google Advertising Professional (86%)
Sound knowledge of Google AdWords, Yahoo Search Marketing,
and MSN AdCenter
Good understanding of Affiliate Marketing, Search Engine
Marketing, Media Buying and Search Engine Optimisation.
EDUCATION
2003 – 2006 BSc. (Hons) Multimedia Technology (2.1),
University of Greenwich, London.
Accredited by the British Computer Society (BCS)
WORK EXPERIENCE
2006 – 2009 Blackraven Developments Ltd, Harlow.
Promotion & Marketing
Filing and other general clerical work
Negotiating
Industry research & analysis
Business planning
Correspondence
Office management
8. LANGUAGE SKILLS
First language: English
IT SKILLS
• HTML, Flash, Dreamweaver
• Microsoft Office Suite
• Photoshop
9. Student Programme Summary
Bobby
Dates Attended 6th April 2009 – 15th June 2009
Tutor Lorenzo Pireddu, Business Development Manager, 77Agency
Tutors Comments Bobby has shown great interest in and passion for New Media Marketing. He is enthusiastic and pro-
active. He has strong analytical skills and presents his findings clearly and concisely. Bobby is able to meet
project objectives and to deliver good results.
Students Career Goals My goal is to work as part of a team in a new media company. My experience at 77Academy, working on a
range of new media accounts, has given me the ability to effectively create, analyze, optimize and report
campaigns. I am a qualified Google AdWords Professional and proficient in Yahoo Search Marketing and
MSN Ad Centre. I would like the opportunity to take these skills into a challenging international
environment.
Modules Completed
Search Engine Marketing Bobbi Brown cosmetics: Created a new campaign, including developing ad groups, text ads and
keyword lists and negative keywords using Adwords Editor.
Optimised campaign for Cashcade – through renewal of text ads and keyword performance
analysis.
Reviewed analytics data and completed daily reports for the Cashcade account.
Managed RediRock PPC campaign ( bidding, ad copy)
Affiliate Marketing Studied 77Academy affiliate marketing module.
Used affiliate marketing interfaces, including Zanox and Affiliate Window to upload creatives and
manage affiliate recruitment.
Assisted in day-to-day management of Foxy Bingo affiliate campaign.
Search Engine Optimisation Attended SEO seminar with agency specialist
Familiar with Google best practise SEO guidelines.
Completed study module and assessment.
Online Media Buying Attended media buying seminar with agency specialist.
Researched sites to be approached for banner advertising.
Social Media Attended seminar on the use of Facebook & other social networks for branding.
Reviewed and reported on client video campaign results on You Tube
Identified new solutions (layout, content, architecture, multimedia) for client campaign using
Buddypress.
