Sejal Shah Miller’s Post

We are celebrating the return of our most iconic basketball silhouette: the Converse Weapon! As our brand continues to serve those who "Create Next", we are debuting a campaign featuring Converse athlete and National Basketball Association (NBA) All Star, Shai Gilgeous-Alexander as he gears up to represent the best of the West at his second straight All-Star Game - and his first as a starter. The campaign - "Create History Not Hype" - is a nod to Converse’s iconic “Choose Your Weapon” campaign and celebrates Shai’s multi-dimensionality across basketball and fashion, while drawing parallels to the Converse Weapon’s versatility as a basketball-inspired shoe and fashion staple. In what’s sure-to-be an incredible moment for Shai, All Star Weekend 2024 will also be significant for Converse. Nearly 40 years ago, we launched the Converse Weapon at All Star Weekend, introducing a silhouette that would become the preeminent sneaker for players of the era. Along with the original Converse Weapon returning to our lineup, we’re also introducing the Weapon Ox—a low-profile cut of the silhouette. By reviving the silhouette in its original material and form, we’re re-introducing the shoe and its rich basketball heritage to the next generation. And thank you GQ Magazine! #converse #basketball

SWAROVSKI has long been synonymous with innovation and creativity. And like Converse, Swarovski has been adopted and embedded in some of culture’s most iconic moments.    In our latest expression of the Chuck Taylor, we've experimented with a fresh take. Introducing: The Chuck 70 De Luxe Squared with Swarovski crystals.    Joining the De Luxe collection, alongside the Chuck 70 Wedge & Heel, the Swarovski silhouette features over 1,300 crystals shining a light on new futures for self-expression. ✨ 💎   Congratulations to the Converse team for bringing such a special collaboration to life! #converse #CreateNext #swarovski

TURNSTILE, a prolific hardcore punk band from Baltimore, has broken convention in the music industry for years with their ambitious albums, expansive live shows, and genre-defying style – all while growing a highly engaged, passionate, and diverse audience.   Converse is a longtime friend and fan of the band and we first had the chance to work together in our “Create Now. Create Next.” campaign. With a shared passion for skateboarding, we teamed up once again to bring their energy and distinct style to a limited-edition Converse capsule featuring The Chuck 70 and One Star Pro.   The two-sneaker release brings to life a crossover between hardcore punk and skateboarding, complete with details inspired by the band’s album art and lyrics. In partnering with creatives like Turnstile who experiment boldly, we’re able to push the creative bounds of the Converse brand with new audiences.      Take a look at the trailer – directed by the band’s own Brendan Yates and Pat McCrory and IYKYK - you’ll see Converse on the feet of those helping to blow up a giant version of Turnstile’s beloved Plushie! #Converse #Skateboarding #CreateNext  

Fengchen wang first brought her renowned style of layers and duality to the Chuck Taylor five years ago. Today, at Paris Fashion Week, she debuted our latest collaboration: the Chuck 70 2-in-1.    As we explore new dimensions of the iconic Chuck 70 through the vision of female designers who are redefining the status quo, Feng’s silhouette is designed with ‘two’ in mind. This new low-top edition converges form and style, featuring a distinct gradient print in two new colorways and spliced into four quadrants. The bold design celebrates the way unique, independent minds come together to create next.    It’s exciting to see Converse showing up at one of fashion’s most desirable stages, and we couldn’t do it without visionaries like Feng who continue to help us celebrate creativity through reinvention.   Stay tuned for more from our trifecta of female creatives, including fashion pioneer Isabel Marant, in the coming weeks. #Converse #CreateNext #ParisFashionWeek

At Converse, we celebrate creativity and self-expression in all forms. There were far too many moments that moved us closer to our purpose in 2023 to name them all, but here are a few that remind us what a privilege it is to steward a brand with a 115 year legacy that continues to move culture forward.   We doubled down with longstanding collaborators, including Tyler, the Creator, who brought back his iconic Camp Flog Gnaw this year, a decade of CDG Play with COMME des GARÇONS, and continued storytelling around curiosity and creativity with Rick Owens, ADER error, as well as Kendrick Lamar and Dave Free’s pgLang, featuring visionaries Baby Keem and Dominic Fike.   We celebrated our roots in basketball and skateboard culture, launching new products and experiences connected to each. We worked alongside CONS rider Alexis Sablone to debut her signature AS-1 Pro skate shoe and later collaborated with Jonathan Olivares to chronicle the history of skate and showcase its most iconic moments with SKATEBOARD, a project that debuted at the Design Museum in London. On the court, we released our new All Star BB Trilliant with NBA athlete Shai Gilgeous-Alexander and we collaborated with Hiroshi Fujiwara's Fragment to reintroduce the Converse Weapon in its most authentic form since the silhouette’s 1986 debut.   We enabled deeper connections within our All Star Community of emerging creatives, unveiling their insights around the state of creativity and what fuels their pursuits in our first Converse Emerging Creatives Report.   We continued to stretch the dimensions of our Icon, the Chuck 70 with the De Luxe Heel and the De Luxe Wedge. And, most recently, we announced a trifecta of global female creatives bringing a “New Edge” to our classic Chuck Taylor All Star. Martine Ali’s silhouette launched earlier this month, with new takes coming from Fengchen wang and Isabel Marant next year.   This is just a snapshot of what we did together in 2023. A massive thank you to a dream team at Converse and our many other partners and collaborators who helped us reach new heights this year. I’m proud of everything we’ve done together and even more excited for what’s to come next year!  #Converse #CreateNext #Creativity

One of my favorite initiatives at Converse is our All Star Community, comprised of nearly 1,500 emerging creatives from around the world who are pushing the boundaries in fashion, music, art, sport and culture.   One of these incredible All Stars is Navinder Nangla, a UK-based artist who was invited to be a part of our “Create Now. Create Next.” campaign last year and who continues to drive conversation in the fashion hubs of London, Paris, New York and Seoul. More recently, we partnered with Navinder to open a pop-up store in London’s Soho neighborhood that featured his designs alongside a live graffiti installation.    Since we’ve had the opportunity to work alongside Navinder, we’ve continued to see his growth as a force in the London fashion and arts scene. You can read more about his journey in Vogue. Congratulations to Navinder on this recognition. We’re so excited to see what’s next for him! https://lnkd.in/ezZmNQCZ    #Converse #CreateNext

We’ve enlisted a trifecta of multifaceted female creatives from around the world - Martine Ali, Fengchen wang, and Isabel Marant - to bring a new edge to Converse’s classic Chuck Taylor All Star.   These break-frame designers are charting new paths and redefining the status quo and are now disrupting and pushing the edges of Converse’s iconic DNA to usher in new silhouettes that fuel self-expression for our consumers.    The first drop in the Female Catalyst series landed today with Martine Ali's Chuck 70 De Luxe Wedge. Drawing inspiration from her chain-based jewelry line, Martine’s unique take brings a radically sculpted silhouette with an almost four-inch wedge. Unapologetic and Fierce!    In the coming months, Feng Chen Wang and Isabel Marant will drop their own spin to Converse!    Thank you Footwear News! We’re just getting started…  #Converse #CreateNext 

Last week Converse debuted “As Luck Would Have It” - the latest installment of our collaboration with pgLang - storytelling around curiosity and creativity through a minimalist interpretation of our classic Chuck 70.   Working with Kendrick Lamar, Dave Free, and the team at pgLang, we blended our classic black silhouette with subtle, elevated details. Per pgLang, the subtlety of the collaboration “rewards the curious eye.”    As a brand that is driven by connecting people through shared experiences, I’m proud of this partnership and the way it brings our fans together through an element of surprise. As GQ Magazine states “it comes in two versions and you don’t know which you’re getting until it lands on your doorstep.”   As part of this launch, we also debuted short films featuring creatives Baby Keem and Dominique Fike. Check them out on our Converse YouTube channel. #Converse #pgLang #CreateNext

As a brand that has been engrained in skateboarding culture for decades, I’m thrilled about the launch of SKATEBOARD - as Vogue states, the exhibition celebrates the sport’s stylistic, creative, and cultural evolution over the last 75 years. Curated by industrial designer and skater Jonathan Olivares, this long-term project is the result of a deep collaboration between Converse, the Design Museum, and Phaidon to chronicle the history of skateboarding and showcase its most monumental moments.   In addition to the exhibition which opened in London last week, in the coming months Phaidon will also publish SKATEBOARD, a book which tracks the evolution of skateboard design from the 1950s to today.   More to come from this partnership in the new year and congratulations to the Converse teams for their commitment and passion to this project! Asif Husain, Austin Bryant, Ben Skinner, Ben Stott, Carolyn Small, Damo Malontie, Holly Ferguson, Jeanphilippe Lionnet, Jeff-David Gray, John Osborne, Josephine Lee, Katiary Munoz, Kelly Agnew, Kyle Bremner, Lee Berman, Madeleine Allen, Marisa Zipay, Martha Philpott, Mindy Park, Monique Krasniqi, Natalie Haines, Nicholas Persad, Scott Altman, Tio Adebajo, Tom Rand, and Valerie Salazar. #Converse #Skateboard #CreateNext

At Converse, we are constantly partnering with creative visionaries that allow us to reach new places and engage with consumers in authentic and unexpected ways. Our ongoing partnership with Rick Owens is one of the most powerful illustrations of this approach.    This week, in collaboration with Rick, we delivered the latest colorway of the TURBOWPN – a reimagined version of the original Converse Weapon - that represents what can happen when modernist minimalism and contemporary luxury design is brought to a performance icon.    The original Converse Weapon was first introduced on the basketball court in 1986, and it forged a connection to teams, games, and individuals that love the culture. Since bringing back the classic ’80s model from our archive, we have continued to reinvent the Weapon, this time through the eyes of Rick Owens, and recently, with Fragment and Undefeated. Our authentic brand heritage in basketball is a catalyst for creativity and constant reinvention.    #Converse #Weapon #RickOwens #CreateNext Our latest collaboration is detailed in Footwear News: