Why You Should Trust Us | How We Test | Meet Our Experts
Between exaggerated marketing claims and unreliable online reviews, it's tough to know if your purchase is going to live up to lofty promises. That's where the Good Housekeeping Institute comes in.
Since 1900, our powerhouse team of on-staff scientific experts — including engineers, fiber scientists, data analysts, researchers, registered dietitians, chemists and seasoned product evaluators — have thoroughly assessed the products you use in your daily life so that you can rest assured you're not wasting money on duds or updates you simply don’t need.
Why You Should Trust Us
When the Good Housekeeping Institute opened its “experiment station” to evaluate consumer products in 1900, it was six years ahead of the FDA and 14 years ahead of the FTC in consumer protection. For over a century, we've been ahead of the curve, reporting on the potential dangers of sugar decades before the groundbreaking cover story in the New York Times Magazine, and banning cigarette ads 12 years sooner than the Surgeon General's warning appeared on cigarette packs.
In fact, the Good Housekeeping staff and the Good Housekeeping Institute experts have charged themselves with advocating for consumer safety, protection and savvy shopping since its earliest incarnation: Our first issue in 1885 stated, “the mission of Good Housekeeping would be equal parts public duty and public enterprise.”
Today, the Good Housekeeping Institute continues to earn the trust of consumers all over the globe, but, with so much new technology and equipment, the modern incarnation of the Good Housekeeping Institute is a far cry from the original “experiment station.”
Present day, it’s an 18,000-square-foot state-of-the-art consumer testing facility in the LEED Platinum-certified Hearst Tower set in the heart of Manhattan. Our uncompromising and extensive Lab and consumer testing employs unique, proprietary scientific evaluation, no matter what product is being tested, from the longest-lasting lipsticks and the safest baby gear to top-performing home appliances and the latest electronic gadgets.
In addition to conducting blinded-consumer testing, pros evaluate thousands of products each year in our cutting-edge labs. Each Lab’s exhaustive analysis is key to the unrivaled trust that consumers have in the Good Housekeeping brand and the Good Housekeeping Seal, the most recognized consumer emblem in the U.S. for over 115 years. We continue to meticulously test products so that you can make the best decision for your family.
Affiliate Disclosure: Our website is reader-supported, which means we may earn an affiliate commission when you're clicking through our site to a retailer. But this does not impact the products our editors and analysts choose to feature — we always put the consumer first and only recommend products that we stand behind.
How We Test
Our New York City-based team methodically evaluates all the latest appliances, beauty essentials, clothing and more for safety, quality and value using state-of-the-art consumer testing methods. First, we put products to the test in our Labs by evaluating safety and quality claims to make sure they can stand up to any conditions you and your family might put them through. Then, we send the items out to select readers to understand how they actually work in the real world. Only after all that do we deliver our recommendations of vetted products to you.
Here’s more on just how rigorously we test these products in each of our 10 distinct testing spaces within the Good Housekeeping Institute:
Textiles, Clothing & Apparel
Our textiles experts evaluate all fiber- and paper-based products from bedding to clothing to personal care items and beyond. Fabrics are tested for strength, pilling and abrasion in a climate-controlled room, and are also tested for stretch recovery, absorbency and flammability. We put clothing through colorfastness tests to see if they’ll fade or bleed, and grade them in a special room with standard lighting. Garments and bedding also go through repeated laundering in standardized washers and dryers to review shrinkage, after-wash appearance and wrinkle resistance. Activewear and cooling materials are tested for moisture management, and our unique rain tester simulates downpours to measure water resistance.
We also rely on consumer testing, both in the Lab and at home. Testers rate the softness of things like sheets, towels and toilet paper in a blind comparison. We send samples of bedding, workout gear, bras and more home for testers to try out in their routines to rate aspects like comfort, support, breathability, softness and more. Our tester panel then gives us in-depth reviews on their real life experiences, often resulting in hundreds of thousands of data points.
Check out some of our top-tested textiles:
Kitchen Appliances & Innovation
This Lab works with every product that comes into contact with food for storage or preparation, including countertop gadgets, cookware and utensils, large and small appliances (both indoors and outdoors). The product experts here are a mix of professionally trained chefs, nationally published recipe developers, food stylists and kitchen appliance product developers. Our goal? To help readers feel more confident in the kitchen and make educated decisions on what goes on (and in!) their counters. When we test, we keep the home cook top of mind – what will the average use case be, how well does the product work, is it easy to use and clean and — most importantly — is it worth the effort, space and money?
Our scoring process is based on quantitative and qualitative criteria: We take measurements using sophisticated instrumentation like thermocouples to log how quickly water boils, or the temperature a coffee maker brews at, or how consistently a refrigerator holds temperature. We also assess the most important thing when it comes to kitchen appliances: How do the results taste? To be as objective as possible, we back up our taste buds with quantitative measurements, like how much of a blended smoothie is able to pass through a specific sieve or how crisp air fried chicken wings are. We tally up all these data points and use our expertise to make the best recommendations for every type of home cook.
See our top-tested kitchen must-haves:
Cleaning Appliances & Products
Responsible for evaluating anything to clean clothing, fabric, flooring or anything around the home, this Lab tests major appliances, small appliances, soaps, disinfectants, detergents, stain removers, cleaning tools and equipment using industry standard procedures and our own methods to test for performance, safety, ease of use and more. We apply our own stains to fabrics, dishes, test flooring, wall panels and carpeting to simulate the cleaning issues and challenges of a real home and to evaluate the cleaning performance and safety of the products we are testing. All cleaning products and formulas are reviewed for ingredient safety and thoroughness, accuracy and clarity of the labeling.
When it comes to major appliances, we use a system to monitor water and energy use and we even produce our own water to test cleaning products at different water hardness conditions. Washing machines and clothes dryers are tested for how well they clean or dry, how gentle they are on fabrics and how easy they are to use. Dishwashers get checked for cleaning and drying performance, capacity, ease of loading and more. Vacuums are evaluated with an automated tester that follows an industry standard procedure to measure the amount of embedded dirt it can remove, testing each vacuum exactly the same way in our temperature- and humidity-controlled chamber. We also evaluate sound, suction, bare floor and pet hair cleaning performance and have consumers road test each vacuum for maneuverability and ease of use. All this cleaning, testing and product knowledge is turned into the most up-to-date, helpful, time-saving and ingenious household cleaning tips and advice, like the below:
Tested cleaning appliances & products you can trust:
Home Improvement
Our home improvement and engineering pros test anything and everything you’d need for home updates, build-outs, improvements and maintenance. We vet products from the outside of the home in, evaluating the efficiency, durability and overall performance of windows, siding, roofing and doors using equipment like our standardized drop tester, Taber for abrasion and UV machine to simulate accelerated weathering.
We also test heating, ventilation and air conditioning (HVAC) systems by assessing ease of use and road testing for efficacy while reviewing industry-standard data sets. We evaluate flooring and interior paint with tests around ease of use, quality and durability including fade resistance using an UV accelerated weather machine and scratch resistance using a Taber for measured abrasion. Lastly, we scale these finishes' ability to resist stains — and how easy they are to clean or restore once damage inevitably does happen.
Shop these tried & tested home must-haves:
Beauty, Skincare & Haircare
The chemists, scientists and engineers in the Beauty, Health & Sustainability Lab carefully evaluate beauty, haircare and skincare products to find the products on the market that actually work. We work with a broad panel of consumer testers for real-life feedback on product performance, and in the Lab, we use state of the art instruments to gauge performance, including a Corneometer, which measures skin's moisture levels to definitively track skincare’s hydration efficacy, and our Visia Complexion Analyzer, a digital imaging device that can track changes in skin, including the intensity of wrinkles, pore size, dark spots and color coverage of cosmetics.
In haircare testing, GH scientists and chemists use an Instron machine that gauges a product's conditioning capacity, and a swatch-wash station to calculate a product’s ability to cleanse or protect against color fade. We also have weathering procedures to mimic hair exposure to UV light and heat styling and an environmental chamber to expose hair to high levels of humidity to test frizz-fighting claims.
Our top-tested beauty, skincare & haircare products:
Health & Wellness
This Lab is dedicated to testing health and wellbeing innovations, separating the trendy from the useful to make our lives better, healthier and safer. Our chemists thoroughly vet the products we use on our bodies to make sure they’re both safe and effective, including fitness products, grooming tools and health and wellness items. When we test period products, our fiber scientists use cough syrup in a variety of Lab tests to measure absorbency before sending them home to real users for more feedback.
Our engineers also conduct testing on a wide range of wellness tech products, like sleep and fitness trackers, at-home medical testing devices, online workout service and more by evaluating accuracy and precision in testing products on a range of users with different body types and compositions and fitness goals. Our pros also assess efficacy by evaluating ease of use, whether it’s measuring clarity of display, considering user ergonomics or intuitiveness.
Health & wellness items you can rely on:
Nutrition
The GH Nutrition Lab aims to provide evidence-based nutrition recommendations to help shoppers demystify food labels, make informed nutrition choices and feel confident navigating the aisles of grocery stores. Our food and diet recommendations are centered around health-based, realistic eating advice from our in-house registered dietitian who investigates nutrition trends, news and diets to find the safest, most effective recommendations for most people.
When we test food products, we vet them based on nutritional criteria and taste foremost, but we also consider simplicity, convenience and transparency to make selections and recommendations for the GH Nutritionist Approved Emblem, the Good Housekeeping Seal or the GH Tested Program. This Lab helps to circulate smart, consumer-focused food, fitness and dietary recommendations that meet at the intersection of flavor and nutrition to help people live their healthiest, most balanced lives.
Our best nutrition advice & tips:
Toys, Parenting & Children’s Products
Our scientists, engineers and parenting editors in our Parenting Lab team up to evaluate products for caregivers, babies and kids of all ages from toys to cribs to diapers and beyond. First and foremost, our experts review children’s products for safety, which includes using our drop tester to make sure products are durable enough to withstand falls from different heights and won’t pose a hazard with broken pieces.
Our pros also review ease of use and performance in the Lab and we ultimately have parents or children try out the products or toys to make sure they’ll pass the test in real life scenarios. (In fact, each year we have hundreds of kids testing hundreds of the hottest new toys!) That’s because, while everything must pass our check for ease of use, performance, and safety, ultimately it must also meet parent- and kid-approval.
Top-tested toys & children's products to shop:
Travel Products
When it comes to all things travel, our product pros have the answers. For luggage and travel bags, we first measure each bag's size, weight and capacity to see if it can actually fit reasonable loads for various trips. We then simulate wear and tear and test durability by conducting abrasion resistance, scratch resistance and water resistance tests — and then we drop test each bag using specialized Lab equipment. We also solicit feedback from consumer testers who wheel loaded luggage through an obstacle course to rate maneuverability, handle comfort and wheel performance in simulated real-life experiences.
When we test travel mugs, we test how well they retain temperature in a temperature-controlled room using thermocouples connected to a data logger; leak-resistance capabilities by knocking them over and assessing spills over a specific time period; and stability by using a protractor at specific angles. Finally, we assess things that fall into ease of use like how easy they are to open, how comfortable they feel in the hand, if they’re dishwasher-safe and more.
The only travel products you need:
Pets
This Lab covers the things that really matter to pet parents, from food, health and nutrition to toys, accessories, grooming and cleaning products, and the latest pet technology. We constantly query a vast panel of pet owners to garner greater insights surrounding their interactions with and desires for their pets. Testing consists of durability checks, ergonomics and ease of use, performance and, of course, real life, hands-on assessments by canines, felines and their owners.
Top picks for pets & their owners:
Media & Tech
This Lab is responsible for evaluating any electronic gadgets and equipment including TVs, phones and computers, as well as the latest innovations in smart home technology. Our testing is based on a combination of usability and performance criteria, both by our Lab experts and consumer feedback.
We use tools like the Spears and Munsil High-Definition Benchmark to calibrate and benchmark TVs, to assess attributes like speed, picture quality and audio quality. For computers, we similarly use benchmarking software like PCMark 10 benchmark to ensure productivity output. Our tests ensure we deliver product recommendations that are safe, effective and will measure up in the real world just as well as they do in our Lab tests, just as these do:
Media & tech products you'll love:
Meet Our Team of Experts
We’re not your average team of stuffy scientists. Just like you, our pros want a top-of-the-line washer/dryer combo that actually works and doesn't cost a fortune — but they also have the skills and the resources to put it all to the test. Meet our product review experts:
Laurie Jennings
Laurie (she/her) oversees the Good Housekeeping Institute's business and editorial strategy and leads a team of scientists, consumer product specialists and editorial experts that tests products, creates science-backed content, reports on consumer behavior, assesses items for the GH Seal and much more. Laurie is a sought-after speaker for CES, SXSW and the Global Wellness Summit and a judge for awards from ASME and Digiday. As a HearstLab Scout, she screens startups for investment by Hearst. Follow her at @lauriejenningsnyc.
Lexie Sachs
Executive Director, Strategy & Operations
Lexie (she/her) is the executive director of strategy and operations at the Good Housekeeping Institute and a lead reviewer of products in the bedding, travel, lifestyle, home furnishings and apparel spaces. She has over 15 years of experience in the consumer products industry and a degree in fiber science from Cornell University. Lexie serves as an expert source both within Good Housekeeping and other media outlets, regularly appearing on national broadcast TV segments. Prior to joining GH in 2013, Lexie worked in merchandising and product development in the fashion and home industries.
Editorial
Jessica Teich
Jessica (she/her) is a longtime product tester, reviewer, writer and editor of beauty and lifestyle content. She has over a decade of industry experience, previously as a beauty editor at USA TODAY's Reviewed, where she launched the beauty vertical and tested hundreds of products; prior to that, she covered lifestyle and travel trends for publications like the Boston Globe and the New York Times. You can usually find her sorting through piles of beauty products — and testing the best ones on camera. Follow her at @jessicarteich.
Sarah Wharton
Deputy Editor, Testing & Research
Sarah (she/her) tests products and covers the best picks across home, kitchen, tech, health and food. She has been cooking professionally since 2017 and has tested kitchen appliances and gear for Family Circle as well as developed recipes and food content for Simply Recipes, Martha Stewart Omnimedia, OXO and Food52. She holds a certificate in professional culinary arts from the International Culinary Center (now Institute of Culinary Education). Follow her at @sarahgwharton.
Jen Gushue
Senior Editor, Product & Reviews
Jen (they/them) edits Good Housekeeping Institute content across home, cooking and cleaning appliances, tech, wellness, parenting and more. Previously, Jen oversaw the home and kitchen reference team at Insider and served as a buying guides editor. Outside of service journalism, Jen writes the occasional theater feature for TDF Stages. They are a graduate of George Washington University.
Jacqueline Saguin
Jacqueline (she/her) covers all things e-commerce in beauty, lifestyle and beyond. Before joining GH, she was a style and beauty reviews fellow at Insider, where she tested viral trends and reviewed sustainable brands. She's a graduate of the University of Florida's school of journalism, with a specialty in magazine and mass communication. Follow her @jacquelinesaguin.
Elizabeth Berry
Elizabeth (she/her) helps keep the Good Housekeeping Institute's product reviews fresh and up to date. Prior to this role, she was an editorial assistant at Woman’s Day, where she covered everything from gift guides to food. She also has experience fact checking e-commerce articles and holds a B.A. in English and Italian Studies from Connecticut College.
Isabella Cavallo
Isabella (she/her) covers commerce and product-related content across home, lifestyle, fitness, technology and beauty. She graduated from Binghamton University in 2022 with a bachelor’s degree in English. Before joining GH, she was an editorial assistant at Prevention, where she covered health topics and celebrity news.
Beauty, Health & Sustainability Lab
Sabina Wizemann
Director, Beauty, Health & Sustainability Lab
Sabina (she/her) has a B.S. in chemistry from Ithaca College and more than 16 years of experience working in the pharmaceutical and personal care industries. Since joining GH in 2012, Sabina has overseen numerous laboratory and consumer studies across skincare, haircare and makeup categories. She also reviews applications, substantiates claims and evaluates products for the GH Seal and various awards programs.
Danusia Wnek
Senior Chemist, Beauty, Health & Sustainability Lab
Danusia (she/her) evaluates haircare, skincare, cosmetics and beauty tools. She holds a B.S. in chemistry from St. John’s University and a M.S. in pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 10 years of experience in the personal care industry including formulation, product development, claim evaluation and efficacy testing.
Chiara Butler
Reviews Analyst, Beauty, Health & Sustainability Lab
Chiara (she/her) conducts hands-on testing of health and beauty products at the Good Housekeeping Institute. She earned her bachelor’s degree in chemistry from Columbia University. Before joining GH, she worked as a cosmetic chemist, formulating skincare products for a variety of brands and learning to decode ingredient lists, evaluate ingredient efficacy and scrutinize product claims.
Home Care & Cleaning Lab
Carolyn E. Forté
Executive Director, Home Care & Cleaning Lab
Carolyn (she/her) brings 40+ years experience as a consumer products expert to her role at the Good Housekeeping Institute. She holds a B.A. in family and consumer sciences from Queens College, City University of New York and has deep testing and writing expertise around appliances, cleaning, textiles and organizational products. Carolyn oversees all of GH's cleaning and home care advice, and has authored numerous books and special publications. For the past three years, Carolyn has partnered with the American Cleaning Institute to co-produce the Discover Cleaning Summits.
Noah Pinsonnault
Reviews Analyst, Home Care & Cleaning Lab
Noah Pinsonnault (he/him) works as a product reviews analyst in our Home Care & Cleaning Lab where he helps design and perform tests on various product categories. He draws on scientific expertise garnered during his time as an environmental researcher, where he managed environmental monitoring equipment, analyzed water samples in a lab, and developed protocols for restoration projects. He holds a bachelor’s degree in environmental science from the University of Wisconsin-Superior.
Textiles, Paper & Apparel Lab
Emma Seymour
Senior Analyst, Textiles, Paper & Apparel Lab
Emma (she/her) joined the Textiles Lab in 2018 and has since led rigorous testing for tampons, luggage, pillows, period underwear, towels and more. In fact, she's tested over 500 home products and 200 items of clothing. She graduated from Cornell University with a B.S. in fiber science and apparel design and a minor in gerontology, completing research in the Body Scanner Lab on optimizing activewear for athletic performance.
Grace Wu
Product Analyst, Textiles, Paper & Apparel Lab
Grace (she/her) evaluates fabric-based products using specialized equipment and consumer tester data. Prior to working at Good Housekeeping, she earned a master of engineering in materials science and engineering and a B.S. in fiber science from Cornell University. While earning her degrees, Grace worked in research laboratories for smart textiles and nanotechnology and held internships at Open Style Lab and Rent the Runway.
Amanda Constantine
Home & Apparel Reviews Analyst
Amanda (she/her) researches and reports on all types of products for the Good Housekeeping Institute. She earned undergraduate degrees in apparel merchandising and product development and advertising and marketing communications. She also holds a master of science degree in consumer sciences from Ohio State University. Prior to joining Good Housekeeping, Amanda was a lecturer for the fashion and retail studies program at Ohio State, where she taught fashion and textiles courses.
Kitchen Appliances & Innovation Lab
Nicole Papantoniou
Director, Kitchen Appliances & Innovation Lab
Nicole (she/her) oversees all content and testing related to kitchen and cooking appliances, tools and gear; she’s an experienced product tester and developer, as well as recipe creator, trained in classic culinary arts and culinary nutrition. She has worked in test kitchens for small kitchen appliance brands and magazines including Family Circle and Ladies’ Home Journal. She enjoys spinning, yoga and lying on the beach — with an insulated tumbler of wine in hand. Follow her at @nicole_papantoniou.
Eva Bleyer
Reviews Analyst, Kitchen Appliances & Innovation Lab
Eva (she/her) tests kitchen gear, appliances and culinary innovations. She graduated from New York University with a B.S. in food studies, nutrition and public health and was trained as a chef at the Natural Gourmet Institute. Eva has over 10 years of experience in the food industry, working as a food stylist, personal chef and marketing manager. In her free time, Eva can be found strolling the grocery store aisles, cooking up something delicious or trying out new restaurants. Follow her at @eatingwitheva.
Nutrition Lab
Stefani Sassos
Stefani (she/her) is a registered dietitian and NASM-certified personal trainer who leads all nutrition- and fitness-related content, testing and evaluation for the Good Housekeeping Institute. She holds a B.A. in nutritional sciences from Pennsylvania State University and a master's degree in clinical nutrition from New York University. She is an avid CrossFitter, a passionate home cook and loves spending time with her big fit Greek family.
Media, Tech, Home Improvement, Wellness, Parenting & Pet Labs
Alec Scherma
Alec (he/him) helps create and implement new product testing methodologies across home, cooking, cleaning, wellness, tech products and more. He graduated from Drexel University’s College of Engineering with a B.A. in mechanical engineering. He is originally from Los Angeles, but escaped the warmth and now lives in Manhattan with his girlfriend, where they eat their way across the city.
Olivia Lipski
Reviews Analyst, Media & Tech Lab
Olivia (she/her) covers tech, home, auto, appliances, health and more. She has more than five years of experience writing about tech trends and innovations and, prior to joining Good Housekeeping, was a writer for Android Central, Lifewire and other media outlets. Olivia’s a graduate of George Washington University, with a B.A. in journalism, political science and French. She also holds a master’s degree in communications from Sciences Po Paris. Follow her at @olivialipski.
Nikolas Greenwald
Nik (he/him) works with all Labs to develop testing protocols and manage data collection and analysis. Before joining Good Housekeeping, Nik worked at MIT and Regeneron, on projects ranging from chemical inventory and reporting to the development of bioassays. He holds a degree in chemical engineering from Northeastern University. When he’s not in the GH Labs, you’ll find him producing music or occasionally freelancing as a makeup artist.
Have a question or looking to offer feedback about our product reviews? You can contact us at feedback@goodhousekeeping.com
