7 Odd Reasons You Need Numbers in Your Headline.

Boyd Blackwood
ILLUMINATION
Published in
3 min readAug 11, 2023

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Lots of colorful numbers.
Visual from Canva

I recently wrote an article about the importance of clarity in your headlines.

When I started out as a copywriter, headlines for articles, advertising, and anything else were expected to show your cleverness. Puns, teasers, and quirky heads were the order of the day.

1: Clear Crushes Clever

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